We all know what happens to unsolicited email: They get deleted! We're hoping thousands of fans will take part in this campaign. If this happens, it would be easy to flood a mailbox that might be important for the person's daily business use. We'd only hurt our efforts if we did that.

Postcard are great because they don't need to be opened to be read. They all measure about the same size, so they're easy to store. We're sending them statistical information too, so the data in our postcards will be easy for someone to manually count, enter into a database, or just sort into different stacks.

Many Cold Case fans are also artistic and may send a personalized card. They might even be pretty enough for the recipient to keep as a memento!

Postcard and letter-writing campaigns aren't anything new. Writing to television networks and studios is something fans have been doing for decades.

Back in the sixties, a well-liked but unusual television series was about to be cancelled after its second season. The show's fans got together and wrote letters to the television network, and that's how Star Trek was able to get a third season on NBC. Trekkies were also able to get NASA to name the first space shuttle Enterprise; and we know that while the original Star Trek ended, it was the basis for a whole franchise of movies and spin-off television shows.

Somewhere over time, television fans figured out that writing postcards were better than letters for several reasons (mentioned earlier). Additionally, the mailroom people can easily sort the huge quantities of postcards from their regular business mail.

More recently, postcard campaigns have been successful in reviving shows that were about to be cancelled. Veronica Mars on the UPN network survives when other, more highly-rated shows gets cancelled. Josh Whedon, the creator of many series such as Firefly and Angel, has an active and loyal base of fans that are able to keep his shows either renewed for more seasons or revived at other studios--all through postcard campaigns.

The success of this postcard campaign is not in how much postcards one individual sends. Our success will come from many people sending those four postcards, plus the two to SNL. The best help you can do after sending your postcards is to recruit others to send them in.

This site, btw, is here to help you with that!